Tech & Business Consulting in Dubai

Most tech failures are not technical. They’re strategic. I help you get the strategy right before the first line of code is written.

The Advice You Wish You Had Earlier

Every experienced entrepreneur has a version of the same story: they wish they had spoken to someone who had already been where they were going — before making the expensive mistakes that come with figuring it out alone.

As a serial entrepreneur and tech consultant based in Dubai, I’ve built SaaS products, launched e-commerce brands, scaled digital agencies, and advised businesses across the UAE, Saudi Arabia, UK, and USA. I’ve made the expensive mistakes, so you don’t have to.

My consulting practice works with three types of clients:

Founders who are building their first tech product and don’t know where to start — choosing a tech stack, finding developers, structuring their build, and avoiding the traps that kill 90% of early-stage software projects.

Business owners in Dubai and across the UAE who have been burned by bad tech decisions — a development agency that delivered something unusable, an expensive system that doesn’t do what was promised, or a team that disappeared mid-project.

Executives and investors who need a trusted technical voice — someone to assess an investment opportunity, conduct technical due diligence on an acquisition, or evaluate a vendor proposal objectively.

Tech Stack Audit & Advisory

Stop Building on the Wrong Foundation The technology choices you make at the start of a project follow you for years. The wrong stack means expensive re-builds, difficulty hiring, and systems that crack under growth.

I conduct comprehensive tech stack audits for:

• Early-stage startups choosing their technology for the first time
• Established businesses evaluating whether to rebuild or extend
• Investors assessing the technical quality of a potential acquisition
• Executives comparing vendor proposals and development agency pitches

What You Receive: A detailed written report covering your current or proposed technology choices, risks identified, alternatives considered, and a clear recommendation with reasoning. Delivered within 5 business days of our session.

Fractional CTO Services

World-Class Technical Leadership Without the Full-Time Cost A senior CTO in Dubai commands a salary of AED 40,000–80,000+ per month. For many growing businesses, that’s not viable — but the need for strategic technical leadership is very real.

As your Fractional CTO, I provide:

• Technical strategy and roadmap planning
• Engineering team hiring, interview support, and performance evaluation
• Architecture decisions and code quality standards
• Vendor and agency selection and management
• Investor technical Q&A preparation
• Board-level technology reporting

Typically engaged on a part-time basis — 2–4 days per month — at a fraction of the cost of a full-time hire. Ideal for Series A / Series B companies, PE-backed businesses, and established SMEs undertaking digital transformation.

Product Roadmap & Strategy

Build the Right Thing, in the Right Order The biggest waste in software development is building features nobody uses. I work with founders and product teams to:

• Define and validate the core value proposition before building
• Map user journeys and identify the minimum viable feature set
• Prioritise the product backlog using data and user research
• Create a realistic, phased roadmap that balances speed with quality
• Establish product metrics and success criteria before launch

Startup Growth Strategy

From Idea to Scalable Business Dubai is one of the world’s leading startup ecosystems — home to DIFC FinTech Hive, in5, Dubai Future Foundation, and a government that actively supports entrepreneurship. But ideas alone don’t build businesses. Execution does.

I work with Dubai-based and international founders on:

• Business model validation — pressure-testing your idea against real market data before spending on development
• Go-to-market strategy — how to acquire your first 100 customers in Dubai, the UAE, and beyond
• Pricing strategy — what to charge, how to structure it, and how to position against competitors
• Unit economics — understanding your CAC, LTV, payback period, and what they mean for your fundraising story
• Growth playbooks — channel-specific strategies for B2B and B2C businesses in the UAE market

Investor-Ready Preparation

Raising Investment in Dubai & Internationally The UAE has a vibrant investment community including MENA-focused VCs, family offices, and government-backed funds. But investors here — like everywhere — fund businesses with clear traction, credible teams, and compelling narratives.

I help founders:

• Build financial models that tell a compelling and credible story
• Structure pitch decks that answer investors’ questions before they ask them
• Prepare for technical due diligence from sophisticated investors
• Understand term sheets and cap table structures
• Navigate the UAE regulatory landscape for fundraising (DIFC, ADGM, onshore structures)

Digital Transformation Advisory

Helping Established UAE Businesses Modernise Many established businesses in Dubai — trading companies, retail groups, professional services firms — know they need to digitise but don’t know where to start or who to trust.

I provide clear, jargon-free advice on:

• Choosing the right ERP, CRM, or business management systems for UAE operations
• Migrating from legacy systems to modern cloud infrastructure
• Building internal digital capabilities versus outsourcing
• Change management and team adoption strategies
• ROI modelling for digital transformation investments

Why Work With Me?

I’ve sat in your seat. I’m not a management consultant who studied business from a textbook. I’ve built companies, written code at 2am, hired and fired development teams, raised investment, and navigated the same challenges you’re facing. That experience is what I bring to every consulting engagement.

I’m based in Dubai. For UAE clients, I’m available for face-to-face meetings in Dubai and Abu Dhabi. I understand the local business culture, regulatory environment, and market dynamics from direct experience — not from research reports.

I work globally. Remote consulting clients across the UK, USA, Canada, Australia, and Europe benefit from my international perspective and the lessons learned across multiple markets and business models.

I have no agenda. Unlike agencies, I don’t make more money if I recommend a particular technology or vendor. My only interest is your best outcome.

Frequently Asked Questions

What does a tech consultant cost in Dubai?

My consulting rates start from AED 799 per hour for advisory sessions. Retainer packages for Fractional CTO services start from AED 8,000 per month for 2 days per week of engagement. Fixed-price project audits are also available.

How do your consulting sessions work?

Sessions are conducted via video call (Zoom or Google Meet) or in person in Dubai. Before each session, I send a questionnaire to understand your situation. After each session, I provide written notes and action points within 24 hours.

Can you review a development agency’s proposal for me?

Yes, this is one of the most valuable things I do. I review proposals, project specifications, and contracts from development agencies and provide an independent assessment of whether the scope is correct, the price is fair, and the technical approach is sound.

Do you provide ongoing advisory or just one-off sessions?

Both. Many clients start with a one-off session and then move to a monthly retainer once they see the value. Others use me purely for specific decisions — a technology choice, a hiring decision, or an investment evaluation.